Business Lessons from Tony Stark

"Gah, I'd almost forgotten that I wrote this", evan says.

"Turns out, however, that I loved writing this business article, and the Stark/Iron Man metaphor didn't have to be forced. It opened up in a really nice way, almost as though someone, somewhere, had planned this character out with the right balance of flaws and human connectibility so that he'd be broadly appealing over time,

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Everything I Know About Business
I Learned From Tony Stark
...when it comes to biz advice, genius billionaire playboy philanthropist Tony Stark is not a bad place to start. As unlikely as it may seem, I think there are a few things to learn from him that are relevant to small business:

• Turn Your Vulnerabilities Into Strengths
  In order to keep shrapnel away from his heart, Tony invented a miniature “arc reactor” that’s permanently embedded in his chest. Without it, he dies…and yet it also powers his mechanical suit, which makes him “invincible”. The short version is that the odd bits about you – the things that make you weird, quirky, and vulnerable – are the things that make you HUMAN, and therefore relatable to other humans…and therefore able to engage them emotionally, which is what good storytelling AND good business are all about.

Read the full article, featuring all FIVE pieces of Iron Man-inspired small business advice, on evan's blog: HERE.